An IDC InfoBrief, Sponsored by 3 How to Become a Great SaaS Partner What’s driving customers to adopt SaaS? IDC forecasts that by 2023, SaaS and cloud software will reach $343.4 billion , growing at a five-year CAGR of 19.1% SaaS will be the largest category of cloud computing, capturing more than HALF of all public cloud spend between 2018 and 2023. In a nutshell, digital transformation . Your customers who are engaged in digital transformation are under increasing pressure to quickly show positive outcomes and business improvements from their technology investments. In the past, this meant significant capital investment and complex implementation cycles, with software often requiring its own (optimised) infrastructure to run. Vendors and partners need to be able to deliver on these promises. SaaS meets this new buyer’s need to move faster with lower capex — allowing far greater automation and improved time to value.