IDC #EUR145482319 Sage Infobrief

IDC #EUR145482319 Copyright IDC 2020 12 How to Become a Great SaaS Partner It is about culturally changing how your business operates. It’s not about a dress code, it’s not about office hours, it’s about your entire team and organisation culturally aligning around delivering value to a customer. Marcus Leathwood, Chief Marketing Officer, Acuity Solutions (Sage Partner) Successful partners and their vendors analyse customer activity across the life cycle and share customer insight internally to identify weaknesses, trends and triggers to improve the product, identify upsell opportunities and mitigate risk of non-renewal. They use tools and technology to generate leads, shorten the onboarding process and improve the customer experience. LEVERAGE INTELLIGENCE AND AUTOMATION ACROSS THE CUSTOMER LIFE CYCLE 3