IDC #EUR145482319 Sage Infobrief

An IDC InfoBrief, Sponsored by 11 How to Become a Great SaaS Partner Three tips on how to differentiate for success Successful partners use the Cloud they sell (often leveraging internal use discounts) to see how it meets their own and their customers’ desired outcomes. They share their learnings with both vendors and customers. Successful partners deploy a multi- disciplinary (sales, marketing, services) customer success strategy, empowered with executive support and measured on renewals and upsell. Large, multivendor partners typically invest in their methodology and team, while smaller partners can leverage that of their primary vendors; in both cases, the mandate is to improve customer experience. EMPATHY THROUGH EXPERIENCE — DRINK YOUR OWN CHAMPAGNE INVEST IN CUSTOMER SUCCESS — EMPOWER AND IMPROVE 1 2